Pandanization

Pandanization:

The process of evoking panda appeal and characteristics towards other species, things, and events. ​

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My work on Pandanization started in 2015. This was part of my Master thesis in Media and Communication at Lynn University. I presented a thesis (Ignorance in the Public Sphere: The Shallow Portrayal of Biodiversity in Environmental Advertisements) in Environmental Communication that highlighted the lack of diversity showcased in environmental advertisements -- including the overexposure of pandas.​

 

This work has been presented at the 2018 National Communication Association Conference:

"When you see tuna think panda: The use of Pandanization in Environmental Conservation Advertisements," where Pandanization is observed as a phenomenon used to portray biodiversity loss and species extinctions of a non-charismatic species--​ the Tuna.